Category Archives: Pay Per Click

Adwords Affiliate Update

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Logged my first sale today. I set up an Adwords campaign with direct affiliate linking a few days ago and have tested out a few products. The one product that my campaign places best allows me a 3.6 average position for various keywords.

Of the 20 clicks so far, I have one sale for a healthy 5% conversion (I’m shooting for 2% or better). This product is through Amazon and is paying at 6.5% commission. Overall, not bad. What I don’t know is which keyword led to the sale.

I am trying different marketing approaches each day but so far the click rate remains steady. For ease

Adwords Campaign

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My first adwords campaign is going well. I have high position (3.6 average) and targeted keywords. My clickthru rates: 11.7%, 7.5%, and 9.6%. My ad currently reads:

XYZ Widget
52% Discount!
Perfect for Trips
www.xyz.com

I’m not that happy with the third line and plan on tweaking that. I’m going to use that line to sell benefits/value. So what about conversion rate? So far it appears I haven’t converted any clicks yet. While that is disappointing, I am counting this first campaign as a learning experience.

You definitely need to be careful with Adwords. Making money is going to require a great product, high commission rate, and great sales copy to convert those clicks. At 3 – 5% commission, you will need a high priced item to sell at standard conversion rates.

I suppose in theory conversion rates should be higher with targeted and niche keywords, but I have yet to see that.

Adwords Calculator

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Just this week I started an Adwords Campaign ™ to learn how Adwords works. I am trying direct affiliate linking so I don’t even need a webpage. One important part in determining what product to try and sell is determining if you can be profitable with the standard 2% conversion rate.

Important questions:
1. How much will you have to pay for a good position on Google?
2. What is your affiliate percentage?
3. How much does the product you are selling sell for?
4. Are you profitable if you convert 2% of your clicks?

I’m not big on wasting money, so I made an Excel spreadsheet to test all this out before starting a campaign.

Adwords Calculator

No implied warranties with this. Use it at your own risk!

What I’ve learned is that with the standard 0.10 cent Adwords CPC, if you are trying to sell a book on Amazon for 9.95, you can’t breakeven until you convert 20% of your clicks!!! As you can imagine, that’s not an Adwords Campaign you want to consider.

Enjoy.