Category Archives: Google Adwords

Adwords Landing Page

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There are a few ways to peel the Adwords apple. I started with direct affiliate marketing (bypassing a landing page going directly to the affiliate website). Yesterday I made a landing page and am now directing traffic there.

Pros:
1. I can track links
2. I have adsense well-placed on the page
3. I have additional products in the family of items listed below the main item
4. I have a website offering other products people can click

Cons:
1. The landing page may not sell as well as the affiliate page
2. Extra click required to get to affiliate sell page
3. Requires website/webpage

Only time and testing will reveal how well this works. I already like the flexibility I have with the targeted traffic (tracking and additional sales opps).

Adword Tips: Keyword Matching

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I’ve been working some with keyword matching with Adwords. You have the following four options available to you:

  1. Broad Match (default)
  2. Phrase Match
  3. Exact Match
  4. Negative Keyword

Broad Match is the default setting and will hit for any word, any order, with other search terms, auto plurals and variations. This is the Dick Cheney Shotgun (TM) approach.

Phrase Match (keyword in quotes: “DVD Player”) allows your keyword to only match a search in this particular word order. You will still get matches with additional words (example: Panasonic DVD Player).

Exact Match (keyword in brackets: [DVD Player]) allows your keyword to only match if someone types “DVD Player” with no other search terms. If broad match is a shotgun, exact match is a sniper rifle.

Negative Keyword (excluded keyword with minus sign: -Sony) allows you to exclude searches with specific words. If you’re trying to sell Panasonic DVD Players, you might not want someone to see your add when they search for “Sony DVD Player” or “Free DVD Player”.

So which is best? This is where testing will come into play. If you have landing pages, you can set up different landing page URLs for broad, phrase, and match terms. This way you can learn which type of ad converts the best.

Adwords Keyword Optimization

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Be sure and keep an eye on your average position with your Adwords keywords. There are times that it is going to pay (pardon the pun) to either increase a bid or drop a keyword that is getting hits, but is falling in position.

In one campaign the competition was fierce and my ad text wasn’t pulling. Over time the position continued to fall and I received less clicks. After reviewing the money it would take to move up, it wasn’t worth it. I dropped the keyword and moved on.

The key is to be brutally honest with yourself and your keywords. If you’re not pulling and you have tested ad copy sufficiently, cut the dead weight.