Nextebizguy
Exploring Ways To Make Money Online
Campaigns
Adwords Landing Page
Feb 26th
There are a few ways to peel the Adwords apple. I started with direct affiliate marketing (bypassing a landing page going directly to the affiliate website). Yesterday I made a landing page and am now directing traffic there.
Pros:
1. I can track links
2. I have adsense well-placed on the page
3. I have additional products in the family of items listed below the main item
4. I have a website offering other products people can click
Cons:
1. The landing page may not sell as well as the affiliate page
2. Extra click required to get to affiliate sell page
3. Requires website/webpage
Only time and testing will reveal how well this works. I already like the flexibility I have with the targeted traffic (tracking and additional sales opps).
Adwords Keyword Optimization
Feb 14th
Be sure and keep an eye on your average position with your Adwords keywords. There are times that it is going to pay (pardon the pun) to either increase a bid or drop a keyword that is getting hits, but is falling in position.
In one campaign the competition was fierce and my ad text wasn’t pulling. Over time the position continued to fall and I received less clicks. After reviewing the money it would take to move up, it wasn’t worth it. I dropped the keyword and moved on.
The key is to be brutally honest with yourself and your keywords. If you’re not pulling and you have tested ad copy sufficiently, cut the dead weight.
Adwords and Big Name Affiliates
Feb 8th
Since optimizing my Adwords ad for product X, my conversion rate has dramatically increased. Take heed that your ad copy is important in drawing customers that are willing to buy, not just look.
Another happy benefit is that using a big name affiliate like Amazon, Buy.com, Walmart, etc., is that people will continue to shop and buy other products. So far I have seen the following with Amazon:
1. Someone upgraded and purchased a more expensive product
2. Someone purchased multiple DVDs and books
3. Someone downgraded and purchased a lesser model (but hey, I still got the sale)
4. Someone purchased kitchenware!
I think you’re getting the point. Get customers to a big named affiliate with a diverse array of products and you will reap the rewards.