Category Archives: Campaigns

Adwords Content Network

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Another week in the tank. This week I decided to opt into the content network with Adwords to track the effectiveness of a such a campaign. As a reminder, I am selling two items currently (portable DVD player and MP3 player). So how did that work?

MP3 Player
Search Network: 12 clicks; Avg position 5.8
Content Network: 0 clicks; Avg position 7.5

Portable DVD Player
Search Network: 9 clicks; Avg position 10.4
Content Network: 0 clicks; Avg position 3.2

My initial fear with the Content Network was 1000′s non-converting clicks. Turns out I get half the page impressions and no clicks. Go figure.

The DVD Player was my best ad performer to date, but my average position is dropping weekly and I’m getting less clicks as a result. It’s coming to the place where I think I’m going to stop both ads and work on others.

Adwords Landing Page Update

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It’s been one week since I switched from direct affiliate links in Adwords to a website landing page. The results are:

  • 28 Adword clicks (to landing page)
  • 15 Click-thrus to Amazon.com
  • 0 Sales

With my stats tracking as well I learned that nobody checked the rest of the site out either. So my thoughts of potential sales through other products didn’t work.

Another interesting thing I learned is that the Adword ads clicks are not just coming from Google.com. I got clicks from sites like www.buy.com, www2.shopping.com, www.nexttag.com, www.epinions.com, and www.become.com.

I checked these sites and they display Adword ads when visitors do a search. I received most clicks from www.nexttag.com. I was happy with the placement of the ad on the sites and think it’s not a bad thing.

More lessons learned this week. The more you try, the more you learn. I wish I had feedback from the customer as to why they didn’t buy.