Campaigns

Google Adwords Campaign Post Mortem: Ebook To Nowhere

Dec 1st

Posted by Nextebizguy in Campaigns

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I recently received permission from my digital point buddy Randy to try and sell his ebook using a Google Adwords campaign. Here are some stats:


129 Keywords
1437 Impressions
8 Clicks
0 Sales

I ran the campaign over a month and I wrote four different rotating ads to the same landing page. The ad text with the most click success said:

Start Making Money Online

I’m not sure how all the “gurus” are making cash but I doubt it’s through Adwords. I had raised my budget to 0.35 cents a click as well to try and get higher rankings.

Keywords were definitely a struggle and I had initially thrown a very wide net by using nearly 200 keywords. As time went on I refined it down to the 129, but the keywords for this type of book are few and expensive.

While I would have rather had some success, I don’t mind failing. You learn a lot through every experience and are better for it.

Preparing for the Holiday Shopping Season

Sep 26th

Posted by Nextebizguy in Advice

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The catalogs are starting to show up in my mail. The holiday shopping season is starting and it’s time to start preparing your Adwords campaigns for the coming season. Here is an example of the type of traffic patterns you’ll find for various electronic items.

Sep	Oct	Nov	Dec
0.35	0.36	0.62	1
0.39	0.37	0.56	1
0.36	0.42	0.52	1

I’m getting these numbers from the Google Adwords keyword research tool. I’m running numbers on a particular DVD player and you can see the spike in traffic volume coming in November and December. Now is the time to find the products you want to promote!

I’m starting to go through the catalogs, looking for niche products for an affiliate Adwords campaign. I’m also redesigning one of my websites to take this traffic and sell it. The basics remain the same. You have to do your homework and make sure that what you are going to pay for the traffic is acceptable at a 1 – 2% traffic conversion rate. If you can’t turn a profit off the affiliate commission, don’t run the campaign. There is no need to donate to Google this Holiday season.

Let’s examine being an Amazon affiliate. Currently, the basic payout for electronics is 4%. If you want to run an Adwords campaign, you’re going to need a fairly expensive item in order to make a profit at the typical 2% conversion rate. If you have to pay 20 cents a click, you will need to promote a product that sells for > 250 dollars. The higher your pay per click goes, the more expensive the item must be.

Stay tuned for more…

Shoemoney on Adwords Testing

Apr 10th

Posted by Nextebizguy in Campaigns

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Digital Point forums are excellent because of the people that hang out and share information there. Case in point, check out Shoemoney’s blog about a recent Adwords campaign: The 10,000.00 Experiment.

Key points:

  1. Made landing pages for affiliate programs
  2. Continually tested Adwords copy and used used negatives to target the audience
  3. Did personal research to further narrow his target audience
  4. Moved to affiliates that paid more
  5. Was willing to spend enough money to be #1 for his keywords.

It’s great that people are willing to share how they approach winning campaigns.

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