Nextebizguy
Exploring Ways To Make Money Online
Marketing
Front-end vs the Back-end
Dec 21st
I’ve been reading a lot about the front-end vs the back-end. The basic gist is that while you make an initial sale (front-end), should have an additional back-end product to sell. As the experts put it, the hardest sale is the first. Once a customer buys from you, they are much more likely to buy again (if the experience was positive).
Some people are willing to even take a loss on front-end sales so they can have the shot at a more lucrative back-end product or service. At minimum, a smart business move is to always have something else to sell after the first purchase is made.
Know Thy Audience
Dec 14th
Did you know that research shows the more a person is an expert in an area the more they are interested in “features” not “benefits”? Who are you targeting with your product? What is their level of technical sophistication? Know your audience and you will have greater success.
Less is More?
Dec 11th
It’s good to be back from my business trip. I’ve been reading more on Ebiz and found this astonishing “fact”. The more choices you give someone, the less response you get. I quote the author “When faced with too many choices, most people can become paralyzed and do nothing at all”. In a store a test was set up between a table with 6 product choices and a table of 24 product choices.
Sales:
Table with 6 choices: 30% purchased an item
Table with 24 choices: 3% purchased an item
How will you apply this knowledge to your ebiz?