Personalities

The 15K Challenge

I came a little late to this party, but I’ve been following the 15K Challenge for a few weeks now.

Here’s the gist, this guy named Dan takes up a challenge to earn 15k in one month with a starting capital of only 150 dollars. I’ll let you read about whether he was successful or not.

I suggest you take the time and read through the blog from the beginning. Dan dispenses virtually everything he tried to make his goal and you can learn a lot from his commentary.

I won’t give much away but there is an interesting decision Dan made. When he chose his niche (krafts) he decided to make up a woman named Teri. He used this fictional character throughout the campaign and even grabbed a stock photo of some fairly attractive woman. Definitely going gray-hat on that one but I’m still debating if it’s any different than Betty Crocker.

Guru Hype With A Revealing Admission

Consider this a continuation of my “beware the hype” rants. I subscribe to multiple online marketing guru newsletters and I got this today:

Now this call is definitely unlike any B.S. “preview” call you may have heard before. In fact, I’m not quite sure what to expect myself because I’ve got lots of different people hopping on. Truly, it’ll be more like a party than a teleconference call – and you’ll get the gifts! (I’ll mention those in a minute.)

The insiders know that there are BS preview calls?! Gee, I wonder which gurus do that? What’s funny is that when you get so many of these E-mails, you quickly learn that they all use the same tactics. I wonder why? Maybe they all copy each other? There’s hardly an original idea in the bunch.

Typical False Hype:

  1. Guru claims that he doesn’t “know what’s gotten into him”, “must be crazy”, or “has gone too far THIS time”
  2. Guru claims the idea came to him while at some exotic or fancy location
  3. Guru claims to be giving his list the “real thing” while admitting that others don’t
  4. Guru claims learning this information will “propel you to the next level”
  5. Guru claims only a limited number of slots, seats, or books are available
  6. Guru claims the “insane” offer ends soon so you MUST hurry
  7. Guru claims you will get a massive amount of bonus/free material worth 1000’s of dollars

Please, be a critical thinker in life and in business.

The Rich Schefren Money Grab

He offered 150 seats and says those seats are filled. I took a guess in my previous post that he might be asking 5000 dollars and from what I’ve seen on his blog, 5000 dollars was correct.

Simple math: 150 x 5000 = 750,000 dollars.

P.S. He’s getting all those that didn’t get the 150 seats to sign-up for his second chance offering.