Nextebizguy » Monetizing

Celebrity Gossip Blog Demographics

Nextebizguy — Mon, 04 Dec 2006 01:00:11 +0000

Searching around blogads.com, I found an excellent survey of >6000 gossip blog readers. I recently posted on the success of a recent celebrity gossip blogger and wondered about the demographics of such readership. Inwardly, I was hoping to confirm a hunch I had about “who’ was clicking those ads.

Here’s a summary of the respondents:

49% are in the 22-30 year old range
77% are Female
Music and Books were the highest purchases online in the 0 to 100 dollar range
86% read blogs for humor followed by 73% for pictures

Need I say that if you’re doing a celeb blog, you should focus on affiliates for music and books? And yes, this did confirm my hunch.

Cashing In On Celebrity Gossip

Nextebizguy — Sun, 03 Dec 2006 11:32:53 +0000

If you’re tired of trying to get a few clicks from Adsense blind tech readers, perhaps you should start dishing the dirt on celebs like Britney Spears, Paris Hilton, and Lindsey Lohan.

A celeb blogger that goes by the name “CalGuy” on Digital Point did just that and has earned over 1000 dollars a month in just three months. The amazing part is that CalGuy is making nearly every penny from Adsense ads.

Making a success in such a competitive field isn’t easy and CalGuy is posting nearly six times a day to feed the rabid readers. The traffic stats are pretty high and most of it is through organic searches (~1000 a day from Google) and link exchanges.

Here’s the site: http://www.celebslam.com/

Analyzing the site, on the main page he’s using:

1 Google Leaderboard 728×90
1 Google Sidebar 300×250
A few blogads and Commission Junction Affiliates

The Google ads are showing stuff like “shopzilla” and lots of “celebrity gossip” links. While he did admit the the CTR isn’t “great” the ads are in a competitive field.

Running some numbers through the Adwords keyword estimation tool, the keywords with “celebrity” all top out at 5.00 – 5.02 dollars a click for #1-3 position. So if Adsense is paying 50% on clicks you’re making 2.50 a click. You don’t need a high CTR with that kind of click cash.

Another celeb blogger site named “Perez Hilton” claims over 2 million unique visitors a day. It’s a safe bet that he’s making some decent cash. If you’re going to give celeb gossip blogging a shot, you’ll need lots of pictures, above-average snarky commentary, link exchanges, and decent placement of Adsense ads.

More on Monetizing a Blog

Nextebizguy — Tue, 12 Sep 2006 01:31:00 +0000

Seems I’m on the monetizing a blog kick again lately. Asen Kovachev wrote an outstanding blog post on how he is monetizing stuff. You don’t want to miss this one.

Free Lunch?

He mentions that one of the biggest helps was purchasing links from high PR sites. I’ve heard this before from others that high PR links were the best ways they drove traffic to their sites. Yeah, it’s going to cost you some money to do this, but it’s worth it.

Making Money Blogging

Nextebizguy — Fri, 01 Sep 2006 13:09:00 +0000

So can you make money from blogging with investing little money yourself? One guy is doing it using blogger. Here’s the formula:

1. Research a niche term
2. Start a “blogger” blog (free)
3. Post articles relating to this niche term
4. Slap some adsense on the page or other affiliate links

Sounds “easy” enough eh?

Some concerns raised are:
1. Blogger “could” delete your blog on a whim (unlikely but possible).
2. You’re writing on topics you don’t “care” about and thus it’s just a “job”.

Philosophically, each person has to decide what’s their end goal. If it’s job “satisfaction” then yes, you might not want to create multiple blogs on topics you don’t care about. For me, if you are successful at it, you could outsource the blog writing for a minimal amount of cash. People are writing on topics for 0.02 to 0.03 cents a word on Digital Point. You could turn this into a blogging empire.

Ebiz through Wordpress Blogs

Nextebizguy — Sat, 06 May 2006 18:02:00 +0000

I’ve recently started making websites using Wordpress. I first heard about it in various forums and with Hostgator it comes as an easy install. Here is what I’ve been doing:

1. Ebiz idea
2. Purchase domain name at godaddy.com
3. Add sub-domain on my main hostgator.com account
4. Route the domain pointers from godaddy to hostgator
5. Using the cpanel admin with hostgator, go to fantastico
6. Once in fantastico, select Wordpress

Just answer a few install questions and the script will install and configure everything for you. Congrats, you have a blog!

The install will give you the default template but I doubt you’ll be satisfied with that. Here is where you’ll need to learn some CSS. The Wordpress admin panel allows you to modify your theme files, but be sure to back them up before starting.

Another great thing about using Wordpress is the community support. There are 100’s of themes for you to use and they are a snap to install. Just download the theme, upload it to your web hosting account, and then it’s available in the admin panel!

If you need a quick website solution, definitely consider using Wordpress.