Category Archives: Blog

Celebrity Gossip Blog Demographics

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Searching around blogads.com, I found an excellent survey of >6000 gossip blog readers. I recently posted on the success of a recent celebrity gossip blogger and wondered about the demographics of such readership. Inwardly, I was hoping to confirm a hunch I had about “who’ was clicking those ads.

Here’s a summary of the respondents:

  • 49% are in the 22-30 year old range
  • 77% are Female
  • Music and Books were the highest purchases online in the 0 to 100 dollar range
  • 86% read blogs for humor followed by 73% for pictures

Need I say that if you’re doing a celeb blog, you should focus on affiliates for music and books? And yes, this did confirm my hunch.

Cashing In On Celebrity Gossip

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If you’re tired of trying to get a few clicks from Adsense blind tech readers, perhaps you should start dishing the dirt on celebs like Britney Spears, Paris Hilton, and Lindsey Lohan.

A celeb blogger that goes by the name “CalGuy” on Digital Point did just that and has earned over 1000 dollars a month in just three months. The amazing part is that CalGuy is making nearly every penny from Adsense ads.

Making a success in such a competitive field isn’t easy and CalGuy is posting nearly six times a day to feed the rabid readers. The traffic stats are pretty high and most of it is through organic searches (~1000 a day from Google) and link exchanges.

Here’s the site: http://www.celebslam.com/

Analyzing the site, on the main page he’s using:

  1. 1 Google Leaderboard 728×90
  2. 1 Google Sidebar 300×250
  3. A few blogads and Commission Junction Affiliates

The Google ads are showing stuff like “shopzilla” and lots of “celebrity gossip” links. While he did admit the the CTR isn’t “great” the ads are in a competitive field.

Running some numbers through the Adwords keyword estimation tool, the keywords with “celebrity” all top out at 5.00 – 5.02 dollars a click for #1-3 position. So if Adsense is paying 50% on clicks you’re making 2.50 a click. You don’t need a high CTR with that kind of click cash.

Another celeb blogger site named “Perez Hilton” claims over 2 million unique visitors a day. It’s a safe bet that he’s making some decent cash. If you’re going to give celeb gossip blogging a shot, you’ll need lots of pictures, above-average snarky commentary, link exchanges, and decent placement of Adsense ads.

Importing a Blogger Blog to WordPress

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Quick summary: Yes, it worked, but not on the first try. On a 1 to 10 Pain Scale it was about a 5.

I started this morning at 6:30 am and finally got it imported at 9:30am. I am on a fresh 2.04 WordPress theme with a modified theme template. WordPress makes it ridiculously easy to start the import process, but that doesn’t mean it will work the first time.

The first attempt imported 5 posts. The second attempt 17 posts. I started searching google for help but all I found were a lot of sites with crazy instructions on how to export and FTP to my new domain. Way too much hassle.

I had a hunch that the problem might be related to how my monthly archived posts on blogger were displaying. I had used a mod that would display the archived posts in a drop down list instead of listing out each month on the site. I changed that back to the default behavior and tried again. Ahh, success!

The third time the script ran as expected and all my posts imported correctly. After a quick look around I was satisfied. It took another few hours to tag the posts to the correct categories but overall it was a nice transition.

WordPress is a great piece of software. I highly recommend it.