Nextebizguy
Exploring Ways To Make Money Online
Amazon
Preparing for the Holiday Shopping Season
Sep 26th
The catalogs are starting to show up in my mail. The holiday shopping season is starting and it’s time to start preparing your Adwords campaigns for the coming season. Here is an example of the type of traffic patterns you’ll find for various electronic items.
Sep Oct Nov Dec 0.35 0.36 0.62 1 0.39 0.37 0.56 1 0.36 0.42 0.52 1
I’m getting these numbers from the Google Adwords keyword research tool. I’m running numbers on a particular DVD player and you can see the spike in traffic volume coming in November and December. Now is the time to find the products you want to promote!
I’m starting to go through the catalogs, looking for niche products for an affiliate Adwords campaign. I’m also redesigning one of my websites to take this traffic and sell it. The basics remain the same. You have to do your homework and make sure that what you are going to pay for the traffic is acceptable at a 1 – 2% traffic conversion rate. If you can’t turn a profit off the affiliate commission, don’t run the campaign. There is no need to donate to Google this Holiday season. Let’s examine being an Amazon affiliate. Currently, the basic payout for electronics is 4%. If you want to run an Adwords campaign, you’re going to need a fairly expensive item in order to make a profit at the typical 2% conversion rate. If you have to pay 20 cents a click, you will need to promote a product that sells for > 250 dollars. The higher your pay per click goes, the more expensive the item must be. Stay tuned for more…Amazon.com Buyer Percentage
Apr 26th
This feature may have been around for some time, but I recently noticed it on Amazon.com. When you pull up certain items, Amazon displays the following:
What do customers ultimately buy after viewing items like this?
31% buy the item featured on this page
They also list the percentage of other items purchased. Spending a little time searching through these items will yield gems. What will you do with this type of knowledge? The DVD player that I do my amazon affiliate testing on sells at 50%!
Obviously that is good news, but I’m not yet seeing that type of conversion from the adwords traffic I’m sending over. If you’re having success, let me know!
Amazon Affiliate Update
Apr 2nd
Quarter 1 2006 is over and here are my totals for one product that I advertised through an Adwords campaign:
Total Amazon.com Items Shipped
12, $614.77, $29.25
Total Third Party Items Shipped
4, $182.46, $10.37
Total Items Shipped
16, $797.23, $39.62
Total Items Returned
-1, -$11.5, -$0.58
Total Refunds
0, $0.00, $0.00
TOTAL REFERRAL FEES
15, $785.67, $39.04
My income is the 39.04.