Searching around blogads.com, I found an excellent survey of >6000 gossip blog readers. I recently posted on the success of a recent celebrity gossip blogger and wondered about the demographics of such readership. Inwardly, I was hoping to confirm a hunch I had about “who’ was clicking those ads.

Here’s a summary of the respondents:

• 49% are in the 22-30 year old range
• 77% are Female
• Music and Books were the highest purchases online in the 0 to 100 dollar range
• 86% read blogs for humor followed by 73% for pictures

Need I say that if you’re doing a celeb blog, you should focus on affiliates for music and books? And yes, this did confirm my hunch.