I recently received permission from my digital point buddy Randy to try and sell his ebook using a Google Adwords campaign. Here are some stats:

129 Keywords
1437 Impressions
8 Clicks
0 Sales

I ran the campaign over a month and I wrote four different rotating ads to the same landing page. The ad text with the most click success said:

Start Making Money Online

I’m not sure how all the “gurus” are making cash but I doubt it’s through Adwords. I had raised my budget to 0.35 cents a click as well to try and get higher rankings.

Keywords were definitely a struggle and I had initially thrown a very wide net by using nearly 200 keywords. As time went on I refined it down to the 129, but the keywords for this type of book are few and expensive.

While I would have rather had some success, I don’t mind failing. You learn a lot through every experience and are better for it.