Archive for December, 2006

Celebrity Gossip Blog Demographics

Dec 4th

Posted by Nextebizguy in Advice

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Searching around blogads.com, I found an excellent survey of >6000 gossip blog readers. I recently posted on the success of a recent celebrity gossip blogger and wondered about the demographics of such readership. Inwardly, I was hoping to confirm a hunch I had about “who’ was clicking those ads.

Here’s a summary of the respondents:

  • 49% are in the 22-30 year old range
  • 77% are Female
  • Music and Books were the highest purchases online in the 0 to 100 dollar range
  • 86% read blogs for humor followed by 73% for pictures

Need I say that if you’re doing a celeb blog, you should focus on affiliates for music and books? And yes, this did confirm my hunch.

Cashing In On Celebrity Gossip

Dec 3rd

Posted by Nextebizguy in Blog

1 comment

If you’re tired of trying to get a few clicks from Adsense blind tech readers, perhaps you should start dishing the dirt on celebs like Britney Spears, Paris Hilton, and Lindsey Lohan.

A celeb blogger that goes by the name “CalGuy” on Digital Point did just that and has earned over 1000 dollars a month in just three months. The amazing part is that CalGuy is making nearly every penny from Adsense ads.

Making a success in such a competitive field isn’t easy and CalGuy is posting nearly six times a day to feed the rabid readers. The traffic stats are pretty high and most of it is through organic searches (~1000 a day from Google) and link exchanges.

Here’s the site: http://www.celebslam.com/

Analyzing the site, on the main page he’s using:

  1. 1 Google Leaderboard 728×90
  2. 1 Google Sidebar 300×250
  3. A few blogads and Commission Junction Affiliates

The Google ads are showing stuff like “shopzilla” and lots of “celebrity gossip” links. While he did admit the the CTR isn’t “great” the ads are in a competitive field.

Running some numbers through the Adwords keyword estimation tool, the keywords with “celebrity” all top out at 5.00 – 5.02 dollars a click for #1-3 position. So if Adsense is paying 50% on clicks you’re making 2.50 a click. You don’t need a high CTR with that kind of click cash.

Another celeb blogger site named “Perez Hilton” claims over 2 million unique visitors a day. It’s a safe bet that he’s making some decent cash. If you’re going to give celeb gossip blogging a shot, you’ll need lots of pictures, above-average snarky commentary, link exchanges, and decent placement of Adsense ads.

Google Adwords Campaign Post Mortem: Ebook To Nowhere

Dec 1st

Posted by Nextebizguy in Campaigns

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I recently received permission from my digital point buddy Randy to try and sell his ebook using a Google Adwords campaign. Here are some stats:


129 Keywords
1437 Impressions
8 Clicks
0 Sales

I ran the campaign over a month and I wrote four different rotating ads to the same landing page. The ad text with the most click success said:

Start Making Money Online

I’m not sure how all the “gurus” are making cash but I doubt it’s through Adwords. I had raised my budget to 0.35 cents a click as well to try and get higher rankings.

Keywords were definitely a struggle and I had initially thrown a very wide net by using nearly 200 keywords. As time went on I refined it down to the 129, but the keywords for this type of book are few and expensive.

While I would have rather had some success, I don’t mind failing. You learn a lot through every experience and are better for it.