The Hype Meter (TM) is pegged. The “Manifesto” and “Missing Chapter” have been sent and the marketing campaign is in full swing. It’s being billed as Rich’s last foray into personal business coaching and you better not miss it. . . or should you? (Rich’s Site)

For me, red flags of danger start waving when:

1. You get semi-useful, common sense “free” ebooks released
2. You get all the “gurus” plugging it to their lists
3. You get a sudden E-mail from Rich saying “WARNING: There are 36,832 people receiving this email and there are only 1,500 passes available. If I were you, I would STOP READING this email and go DIRECTLY to my site to get your “front-of-the-line” pass that I told you about yesterday.”
4. You get testimonials posted detailing outstanding successes (and they include fellow ebiz gurus)
5. You read glowing and non-criticial testimonials on multiple ebiz websites
6. You find candid comments saying “Several months ago, a fast-talking Web marketer named Rich Schefren tracked me down… and we began a long damn conversation about something near and dear to both our hearts: Creating a killer “money funnel” online that automatically attracted, captured and vitually hypnotized vast mobs of prospects… and flipped them, fast and easy, into becoming eager, loyal paying customers.”
7. You find a website with Rich’s name and registered to his company asking you to “authorize the $697 monthly membership to be billed to my credit card.”

To point 5 above, when I read other sites saying things like “Just Realeased June 27th. Written by Rich Schefren, one of THE most sought after business consultants (even the gurus have him on their speed dial list)”, you should take notice.

I think flags are waving everywhere on this one. Anyone want to guess about how much this course will cost? 1000 dollars? 5000 dollars?

I can’t say if Rich will help you or your business. What I can say is that Rich is about to get a whole lot richer.