This feature may have been around for some time, but I recently noticed it on Amazon.com. When you pull up certain items, Amazon displays the following:

What do customers ultimately buy after viewing items like this?
31% buy the item featured on this page

They also list the percentage of other items purchased. Spending a little time searching through these items will yield gems. What will you do with this type of knowledge? The DVD player that I do my amazon affiliate testing on sells at 50%!

Obviously that is good news, but I’m not yet seeing that type of conversion from the adwords traffic I’m sending over. If you’re having success, let me know!