Monthly Archives: March 2006

10,000 A Day!

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I read this story: 10,000 a day the other day and still haven’t stopped thinking about it. Here is a guy with a free dating site that is pulling in 10k in adsense revenue. The article is more about anti-marketing design, but I’m interested in what it takes to pull that kind of cash off a website.

I’ve reviewed the site and the adsense appears primarily as a leaderboard on the main pages. It is near where a person selects the type of person they are searching for, so that’s good placement as most clicks are going to be in that area to begin with. Outside of that, it appears it’s simply a numbers a game. Get tons of traffic with a free dating site and you’ll get a certain percentage of clicks regardless.

So the keys again are give people what they want (in this case opportunity to find love, sex, companionship) and a novel service idea (free dating service), some good SEO and you’ve got a winner.

Adwords Landing Page Update

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It’s been one week since I switched from direct affiliate links in Adwords to a website landing page. The results are:

  • 28 Adword clicks (to landing page)
  • 15 Click-thrus to Amazon.com
  • 0 Sales

With my stats tracking as well I learned that nobody checked the rest of the site out either. So my thoughts of potential sales through other products didn’t work.

Another interesting thing I learned is that the Adword ads clicks are not just coming from Google.com. I got clicks from sites like www.buy.com, www2.shopping.com, www.nexttag.com, www.epinions.com, and www.become.com.

I checked these sites and they display Adword ads when visitors do a search. I received most clicks from www.nexttag.com. I was happy with the placement of the ad on the sites and think it’s not a bad thing.

More lessons learned this week. The more you try, the more you learn. I wish I had feedback from the customer as to why they didn’t buy.