Part of this ebiz journey is a reorienting of the way I think about things. In the beginning my thoughts were like:

1. What do I like?
2. I’ll build that site that I like.
3. How will I get people to my cool site?

As I’ve learned more and stumbled through the early attempts at stuff, my thinking has shifted to:

1. What are people interested in?
2. What product are these people interested in?
3. Where can I find or make a product for these people?
4. I’ll build a site to offer this product to these people

This approach solves a big problem. I no longer have to worry about whether people will be interested. The target audience is built in already. Yes, I’ll have to do some marketing, but I don’t have to generate the interest.

In essence this is a shift from being self-centered to other-centered. The self-centeredness in the beginning is understandable as we all tend to stick with what we know or like. If you can make this transition, it will help tremendously.