Google Adwords has a great feature that allows you to run multiple ads per ad group. The immediate benefit is that you can find which variations pull the most clicks. All you need to do is create your ad. After that, in your ad group, click on “Text Ad” next to “Create New Ad”. This will take you to the bottom of the screen where you can modify this new ad.

After you finish with your variation, select “Save New Text Ad”. You will then see the new ad at the bottom. What is great is that each ad will show click stats and percentages. I’m not sure if there is a limit to the ads you can create, but I made four ads to test variations of the adjectives: Amazing, Incredible, Massive, and Whopping. Guess which one pulled the most clicks? It was “Amazing”.