It’s good to be back from my business trip. I’ve been reading more on Ebiz and found this astonishing “fact”. The more choices you give someone, the less response you get. I quote the author “When faced with too many choices, most people can become paralyzed and do nothing at all”. In a store a test was set up between a table with 6 product choices and a table of 24 product choices.

Sales:
Table with 6 choices: 30% purchased an item
Table with 24 choices: 3% purchased an item

How will you apply this knowledge to your ebiz?