I remember the first time I heard the phrase “knowledge is power”. I was in the USAF, 18 years old, and listening to a TSgt telling us new airmen something he thought was profound. I remember thinking to myself that something wasn’t exactly right about this statement.

It’s taken many years now to pinpoint why I was having a problem. Knowledge alone does nothing; it is mere trivia. But if knowledge is married to application, to some purpose, it is then truly powerful.

For ebiz (or any business), knowledge alone will not help you. You can read 1000′s of ebooks but still not succeed. You must learn and apply. You must take knowledge (even if the knowledge resides in others you hire) and use it for a definite purpose to accomplish a specific goal.

The resources are there (both freeware and payware). You must set your goals and apply knowledge for your benefit.