As with anything in life, making friends is a key to your ebiz success. If you really think about it, relationships with other human beings are a centerpiece to life. Who is more willing to help you? A friend or a stranger? Give advice? Go the extra mile? Answer your questions? Give you leads? Encourage you? Give you the tough advice you really need to hear?
In all my reading on ebiz, I haven’t read anyone say the “obvious”. Be a friend and make friends. The opportunities and help you receive from friends is invaluable and your success depends on it.